Why Do the Unsubscribed Numbers Remain Unchanged for Total and Unique Occurrences?

In MoEngage email stats, unsubscribed counts display only total values. Separate total and unique breakdowns apply only to opens, clicks, and conversions.

Problem

The unsubscribed numbers in the Email campaign stats do not show any difference between the total and unique occurrences.

Solution

• Only open, click, and conversion metrics have separate total and unique values.
• Unsubscribed fields and other fields will only display the total value, regardless of whether the metric selected is unique or total.

Example

The total count of unsubscribed events in behavior analytics for a particular campaign is 1.34K, while the unique count of user behaviors is 1.02K.