Why Is the Click Rate Higher in Email Campaigns Compared to the Open Rate in Some Campaigns?

Understand why email click rates can exceed open rates in MoEngage when templates have multiple links that each generate unique click events.

Problem

The Email campaign click rate displays a higher value than the open rate in certain campaigns.

Explanation

• When an email template contains multiple links, users can click on each link individually after opening the email.
• Each click on a different link is considered a unique click, resulting in a higher click count than the number of emails opened.