Why Is an Anonymous User Profile Created with an Uninstall Event Linked to a Campaign ID?

Find out why anonymous user profiles appear with uninstall events tied to campaign IDs, and how to trace the campaign that triggered them.

Problem

An anonymous user profile is created containing only an uninstall event. It contains no actual user information and does not map to a registered profile.

Solution

Perform the following steps:

• Expand the uninstall event in the Activity info to check for campaign details.
• Locate the Campaign ID associated with this event.

• Search for the Campaign ID in the dashboard.
• If the campaign was scheduled for All Users, it indicates that the user had uninstalled the application before the campaign could be delivered.

Since MoEngage did not receive the proper uninstall callback for this user, a guest profile was created to track this uninstall event. This process ensures that the uninstall event is recorded, even without mapping it to a registered user profile.